selected work

/Belo

Brand Strategy & Positioning /Brand Architecture / Brand Roadmap/Branded Retail Experience/Identity System & Guidelines

The name Belo in Philippines is synonymous with “Expert Beauty”. It’s not just a brand name. Its now a verb, a noun or however you want to call it. If Xerox is to make a photocopy, Belo equates to expert nip and tuck.

Lexis Branding’s brand revitalization efforts for Belo also came at one of the most challenging times for the Belo Medical Group in 2009 amidst controversies, a global financial crisis and the country’s most intense Presidential re-election campaign.

Everyone knows Belo in Philippines. So why a need for rebranding?

No one understanding the need to improve one’s image better than the queen of “reinvention” Dr Vicki Belo, easily one of Asia’s, and perhaps the world’s, top aesthetic and dermatological experts. She understands the need to continually improve and ensure a differentiated yet compelling brand image that is up to date, relevant and appealing to its target. She also understands that branding is inside-out, beyond a cosmetic makeover.