Skin is in, are you?


Bench is Philippines' largest retail group. We were tasked to help Bench expand into the competitive skincare and beauty segment. Based on deep insights, we convinced the client to abandon their initial brand name and strategy, then develop a new 360 branding program encompassing a new name, brand strategy, retail brand experience design, product packaging, customer journey design and brand engagement, an integrated marketing communications program including the launch and a long-term brand growth roadmap .


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