The Real Thing
Mon, May 4, 2009 Anyone who has seen the new Pepsi must wonder why they even bother to update the identity and packaging. There is clearly no thought or idea put into the redesign, simply “a change for change sake”. What are they thinking?
On the other hand, the people at Coke clearly understand their branding better. Over the years, they have managed to update the packaging in a sensible manner, all the time staying authentic and compelling, and true to their brand promise. The recent updates are fresh, modern and far more effective than the new Pepsi. How can one not love the name Coke Zero and its iconic packaging design. It’s destined to be a new classic.
This is a brand that remain true to their essence, and managed to stay refreshingly relevant since its inception!
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