Less is More!

Lexis’ latest branding project for Flawless and the new teaser ad campaign just got the thumbs-up by a leading editor from Manila’s leading dailies, Manila Bulletin (see below).

Watch this space when the new branding is unveiled on 24 May!

 Have you seen the new billboards of Flawless?

By SHIRLEY MATIAS PIZARRO for Manila Bulletin, Philippines

They stand towering in Metro Manila’s major thoroughfares with the beautiful half-hidden faces of its premiere endorsers Richard Gutierrez and Katrina Halili, although Katrina is slightly unrecognizable, at least to those who are not keenly watching.

My friends and I have been talking about how refreshingly pleasant the new billboards of Flawless are. They’re hip, they’re fun and at least they are very different from how Flawless billboards used to be.

They are dominated by huge new Flawless fonts and the artists accentuate the ministration with their youthful, vibrant and candid poses.

If this is any indication, it is obvious that the leading aesthetic and facial clinic in the country is undergoing a major makeover. And it must be big. Indeed, the world of cosmetic and aesthetic medicine never runs out of tricks to keep the public on their feet.

So, whoever is behind this campaign, he or she succeeded because the excitement is on. Let’s wait and see what Flawless has in store in the next few weeks or so.

Comments

[ZQ]

Interesting teaser advertising designs. Very different from what I saw in Manila, way to go Lexis!

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