Designer Coke

In the strides of Evian and fashion brands such as H&M or Uniqlo, Coca-Cola has just teamed up with designer Karl Lagerfield to make a limited edition package for Coca Cola Light to be sold at Colette starting April 28. Designer prices included: the $80 boxed set comes with one bottle of Coca Cola Light, display box and bottle opener. 

The packaging design is simple and effective combining two icons via simple typography and Karl’s unmistakable profile. Gorgeous, and what a price for sugar and water. The power of brands.

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