Good design inspires ... and makes you buy!

There are good designs, and there are simply great designs that are out of this world. One of the most important components of the brandworld (a term we use to represent all the important touchpoints in a brand experience) include the fundamental element of good design. After all, a company like Apple, Sony or B&O did not just build their brands due to good product ideas; their designs alone just sell their products.

An exemplary brand that continues to inspire and move hearts and souls with good designs is none other than the legendary Issey Miyake. Beyond fashion, IM’s products are simply breathtaking. This 2-in-1 for Him Deodorant and Eau de Toilette designed by Karim Rashid in 2002 is just timless.

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