A new free spirited Oxygen brand

Here’s a glimpse of the new look for a rejuvenated Oxygen fashion brand from Philippines in a video just shot in Hong Kong.

Lexis Branding developed the new brand strategy and graphic expressions to reposition Oxygen from being an unfocused brand into a cool, free-spirited label of choice, ready to dominate the fashion scene again.

Video directed by Roy Macam for Oxygen

http://www.facebook.com/home.php?ref=home#!/video/video.php?v=409767334080

Comments

[Frances]

I like the new items! :)

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