A lighter side of life
From a confused, failing brand, Lexis revitalized DS - Diana Stalder from Philippines into a modern, happy "community" brand. Since the brand's parent company specializes in manufacturing, we worked with DS to create a new brand architecture, revamp all the product lines, and developed an ultra-eco friendly retail environment that showcases the brand essence of a company that puts CSR at the core of its business strategy. We also innovated the country's first beauty cafe for DS. The cafe not only serves healthy food and beverages good for the waistlines, they help enhance beautiful and youthful skin from the inside-out.