selected work

/Goldilocks

Brand Strategy /Brand Architecture / Branded Retail Experience/Identity System & Guidelines /Advertising & Promotions/Brand Management Consultancy

Winner of Philippines’ (PRA) Best Retailer Brand 2010 and Hall of Fame. 

As we compile one of the most massive brand revitalization we have ever done (the project took us nearly one and a half year to complete), here’s a sneak preview to the new Goldilocks - Phlippines’ No. 1 Bakery chain since 1966.

New retail format for 4 different configurations.

Bold, fun and striking designs for the new bread range. It was a runaway success once they hit the shelves.

We redesigned more than 400 SKUs and reproduced every single artwork to meet the technical and budget requirements. The end result was a seemingly simple but effective identity system.

New product development included a range of mouth-watering cookies in a stylish new look.

Old store identity and store design of Goldilocks.