We Rethink, Reinvent & Revitalize Brands

Lexis Branding is not just any branding consultancies. We transform business, people and brand experience. We drive brands to think harder, innovate better and become bolder. 

We believe successful brands are driven by a brand IDEAL that is inspiring and differentiated and compelling. We champion IDEAL to transform brands and enable them to reach their true potential and solid business success. It allows us to reveal the compelling truths of the organization, tell engaging stories that connect with its audiences and create an experience that look, sound and feel different.

Uniquely fresh yet clear. Distinctive yet compelling.


Insights > Definition > Experience > Activation > Live


The I.D.E.A.L. Brand Experience process further enables us to uncover ways to push brands further, making them bold and brave. Brands that embrace the IDEAL often become more innovative, inspire more confidence, engender more trust and become more meaningful.

From retail, consumer, financial services, technology and energy companies to non-profit, government institutions and many more, we've worked with clients across a diverse range of industries since our founding in 1993 from our hub in Singapore.

An award winning agency with awards from New York to having our works displayed in design museum in Germany, we have worked with clients from Asean, Australia, Europe, China/Hong Kong, Taiwan, UAE and USA.


Prominent brands we have transformed include:

Vertu, Shangri-La, Sara Lee, Kiwi, Zwitsal, Cycle & Carriage, Bandai Japan, United Engineers, CapitaMall Trust, Keppel Offshore & Marine, Fairprice, CWT, Pansing, ComofortDelgro, Metrobank, Watson's, Belo, Flawless, Goldilocks, Bench, Penshoppe, Zouk.

Cover photography courtesy of Rhys Logan.