Creating Value

Pansing was acquired by the Times group as part of its global M&A to grow its books & magazine distribution worldwide. Lexis conducted an in-depth market and internal research, worked with the board and management team to craft the new brand essence and positioning that depicts an organization that values relationships and people. The bold new visual system inspired from the infinity symbol as a metaphor for engaging and long-term relationships was launched with great success to staff and partners globally.