In just a short span of just 2 years, Lexis transformed this once small facial centre in Philippines to become the market's leading "value for money" beauty expert. We call it the McDonald's of the market. We not only grew Flawless' business almost three-folds, we reinvented the Philippines' mass brand retail experience. Since then, Flawless is highly regarded as the market's most innovative beauty brand. It won the best retailer of the year award 3 times in a roll. Today, Flawlwss has some 30 plus retail clinics in key cities. Lexis was responsible for brand strategy, retail brand experience design, brand messaging, marketing communications, digital and social media strategy and deployment, new product packaging, customer brand experience, staff engagement through to a regional 5-year growth plan.